Magdalena "Mags" Kala is the founder of Double Down, an early-stage venture fund investing at the intersection of web3 and consumer culture. She is passionate about consumer behavior, brand building, and mainstream adoption of web3. In addition to Double Down, Mags runs Metacurious, a community for marketers interested in web3. Previously, she spent a decade in cross-stage consumer investing at Bain Capital Private Equity and Pags Group. Mags has also led new initiatives for top brands such as Snapchat, Virgin, and the Boston Celtics.