Alex Smeele is Co-Founder, Managing Director at Non-Fungible Labs.nHe has spent the last 10 years of his career working between Auckland and London across music, events, tech, hospitality, and humanitarian projects. He spent four years as International Development Manager for MW Productions, before joining studio.xyz, a start-up creative agency and venture studio, as Director of Operations in late 2019. In early 2021 he relocated back to New Zealand and co-founded Non-Fungible Labs. He also sits on the board of the Salam LADC UK, an NGO providing refugee support across Lebanon.