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En tant que responsable mondial de la croissance chez OKX, Shimon Lazarov supervise l'acquisition et la fidélisation des utilisateurs internationaux de l'entreprise. Il est responsable d'un éventail de canaux de marketing, y compris les canaux payants, organiques, hors domicile, TV et affiliés, entre autres. Avant OKX, Shimon était responsable de la croissance chez Kraken, PDG de LiveCoach et consultant chez Boston Consulting Group. Il est titulaire d'un MBA de la Kellogg School of Management de la Northwestern University et d'une licence en biologie et en administration des affaires de l'The Hebrew University of Jerusalem.