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Chris Cantino es socio en Color Capital, un emprendedor e inversor que apoya marcas en etapas tempranas a medias. Es socio en el fondo de consumo Color Capital, invirtiendo en CPG, mercados, comercio electrónico y medios emergentes. Chris ayudó a impulsar la adquisición de Schmidt’s Naturals por Unilever junto a su esposa y socia Jaime Schmidt. La pareja son fundadores de la compañía de medios Supermaker, y su historia está contada en el libro Supermaker: crafting business on your own terms.
Chris ha sido destacado en publicaciones como Inc., Forbes, Business Insider, Digiday, Shopify, Entrepreneur, y Morning Brew.