Jay Berg, a Wall Street high-frequency trading (HFT) veteran and the first to tweet the Bitcoin ticker symbol, has launched SidePit, a Bitcoin Layer 2 (L2) exchange aimed at addressing market manipulation and the exploitation of unfair advantages, such as front-running, in decentralized markets. SidePit, currently in its private alpha phase, introduces a decentralized limit order book (DLOB) to combat these issues, offering a solution that eliminates front-running and latency arbitrage. This innovation is part of a broader strategy to disrupt the fragmented US spot Bitcoin markets for ETFs, addressing the challenges of liquidity and market manipulation. SidePit's approach includes a members-only platform with a trading competition for holders of Ordinals (Bitcoin NFTs) "OG Trading Jackets," aiming to foster fair price discovery and shape the future of exchange technology.